The Australian Booksellers Association recently undertook work around positioning ourselves to be a successful and future-facing organisation. After extensive workshopping and discussion, we determined that our direction was to be the place where Bookselling Business meets Bookselling Culture

From this, we wanted to embrace Generosity – to be supportive and assured as sustainable and strategic retail partners for our members.

This was further articulated with sentiments like Nurturing a Prosperous Future, Better Bookselling, Trusted Industry Voice, and Strategic Bookselling, ultimately sitting with the statement that Bookshops are Transformational.

The process took us through to naming, and another extensive whittling process until we arrived at the trading name BookPeople.

What does the name change mean for the association?

It is important to note that nothing has changed within the organisation, but in name, we will be BookPeople. We will work on the day-to-day and specific projects as always and remain your Association, but with a contemporary consumer-facing brand. With its connotations of personal and professional, BookPeople represents booksellers’ uniqueness, individuality, and expertise. 

What is going to change?

  • The first change you may notice will be our website and social media pages 
  • Our new website URL –
  • Our conference website URL -
  • Our email addresses will change – if you email it will be re-directed to our new email addresses 
  • You will start to see our new name on our newsletters and other collateral
  • The Booksellers Choice name will be replaced by BookPeople
  • We are taking a gradual approach, and you may still see the name ABA while we transition

What isn’t changing?

Our legal name and ABN aren’t changing so we remain Australian Booksellers Association ABN 56 365 379 358